A new competitor on the fast food landscape in France is born. According to Yahoo News, "BYM" or "Beurger King Muslim" hopes to present a challenge to "McDo," Quick, and other established chains. The name not only pastiches the US Burger King chain, but also plays on the word "beur." This is "verlan" (a type of French slang that reverses letters or syllables) for "Arab," used to refer to the offspring of North African immigrants who were born in France. Not that there was not already a preponderance of independent North African fast food stands throughout France selling kebabs and sandwiches, but this is the first of that type to follow the format of American-style franchises like KFC.
The first Beurger King Muslim restaurant, which the originators hope to franchise, opened last month in the working-class Parisan suburb of Clichy-sous-Bois, a city with high unemployment, a youthful population, and a large percentage of Muslims. The arrival of BKM created 28 new jobs and its founders hope that it will enliven the neighborhood's economy and offer an alternative to the nearby McDonalds. It offers standard fast-food fare, also catering to Muslims by offering halal meats, prepared in accordance with Muslim ritual. With five million Muslims in France and a youthful population that is already attracted to fast food resturants, BKM may be onto something.
That's really interesting. Though I'm not Muslim I want to go check it out.
Posted by: juliana | August 04, 2005 at 10:20 AM
I think the Beurger King Muslim is providing services in the food court for a long time and basically launched in July 2005. The restaurant aims to mimic American fast food restaurants. It first set-up a branch in the suburb of Clichy-sous-Bois, Paris, France.And many locals are first- or second-generation Muslim immigrants from former French colonies,so this is the main thing of this restaurant.
Posted by: Dissertation | March 12, 2011 at 06:09 AM